Marketing ManagementCourse

Customer and Growth / 6 weeks

Marketing Management

Builds the discipline to choose customers, position value, manage channels, and connect brand activity to measurable demand.

Learning path

Six modules with practical application.

  1. Market definition, segmentation, targeting, and value proposition design
  2. Customer insight, jobs to be done, personas, and buying journey mapping
  3. Positioning, differentiation, messaging hierarchy, and brand proof
  4. Product, price, place, promotion, and experience orchestration
  5. Demand generation, funnel metrics, conversion economics, and retention
  6. Marketing operating cadence: tests, dashboards, budget reviews, and learning loops

Loading course material…