AI in MarketingCourse

AI in Function / 5 weeks

AI in Marketing

Teaches marketers how to use AI in segmentation, content, channel orchestration, measurement, and experimentation, with brand and risk controls that hold.

Learning path

Six modules with practical application.

  1. Using AI to learn segments from behavior, score audiences, and target offers without sacrificing privacy or relevance
  2. Producing on-brand, evidence-grounded marketing content with generative AI and the right human review
  3. Using AI to decide what to send, when, to whom, on which channel, without burning out the customer
  4. Measuring incrementality from AI driven marketing, not vanity, with holdouts, experiments, and counterfactuals
  5. Brand voice, claim review, sensitive content controls, and the trust posture that protects the brand at scale
  6. Bringing the AI marketing case to leadership with evidence, cost, lift, risk, and the recommended next move

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